HCL Clean Noida
Brand In Focus
NOIDA is a bustling metropolitan with all the dynamics and complexities associated with one. As the city grows exponentially day by day, so does the amount of solid waste it generates. With its corporate headquarters in NOIDA, UP and realising that there is a dire need for a long-term vision to manage solid waste, HCL Foundation has partnered with NOIDA Authority to strengthen city’s waste management.
HCL Foundation has launched Clean NOIDA and intends to carry out works and services to implement effective solid waste management in Noida city. This initiative aims to transform the city into a litter and waste-free region, covering all Residential Welfare Associations and urban villages. The major focus areas of the project are capacity building of relevant stakeholders, intensive behaviour change campaigns, awareness drives and technological solutions
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In dealing with this issue, Clean Noida faced one extremely critical roadblock. People weren't taking the issue seriously, because they weren't aware of the adverse effects of careless littering and ignorance towards their day to day waste. To tackle this psyche, we came out with an OOH campaign 'Gully Bins' to spread positivity & energy around the topic in the city along with series of creatives that focused generating awareness and sending across one singular message; litter is bad.
Litter Hazards!
Litter is something that people currently tend to take lightly, this bucket aims to bring out it's gravity by portraying them as public criminals and dangerous entities.
Along with portraying litter as a have concern and something to pay attention to, we also communicate certain key information about these like it's hazards and the color of bin it belongs to. This aims to drive action, by warning people of the dangers of these litters and indicate them to put the litter in their closest dustbin whenever they come across it.
Litter On The Loose!
This aims to portray litter as the public enemies and dangerous entities that they are. Along with portraying litter as a grave concern and something to pay attention to, we also communicate certain key information about these like it's hazards.
This aims to drive action, by warning people of the dangers of these litters and indicate them to put the litter in their closest dustbin whenever they come across it.
Out Of Place
Litter can be found around roads and public places all around our city, and for most people, such a sight has become something that’s extremely normal and okay. This is a grave concern and just the habit/perspective we need to change.
This bucket targets this issue in a fun manner by placing certain objects with situations they don't fit into and tangentially pointing out that the same object doesn't belong in a street as litter either.
Swachh Celebrations
Diwali season goes swacch!
As the season shifts from spring to summer, Delhiites' moods turn from cheer to dread with the temperature going out of control. We're here to show everyone crying tears of sweat how to hack through summer and feel absolutely sorted!
New Year 2020
