Frozen Bottle
An engagement campaign to reinforce our mascot & energy!
In the age of countless internet challenges, people are doing all kinds of crazy stuff from dancing to kiki next to moving cars, to pouring buckets of ice over themselves. In this environment, we aim to establish our brand's visibility and urge our fans to spread the love they hold for the product and it's USP; the thickness of our shakes.
When you get a milkshake so thick,
you gotta go straight for the bottle!
With the milkshake market becoming more and more competitive every day one of the best ways of showcasing product superiority is to highlight the thickness that it brings to the table. Nothing does that better than the frothy 'stache that it leaves behind on the smiling faces of satisfied customers!
We've all had those fun little moments in our childhood where we got cute moustaches while drinking milk. With #MoostacheMovement we send our audiences back to those memories with a simple challenge, show off your moustache (aptly named moostache) & take home exciting prizes.